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Building Memorable Moments for Cowbell Evaporated Milk in Nigeria
Cowbell Evaporated milk experienced an amazing start in the month of June through its unique commemoration of World Milk Day on 1 June 2022.
World Milk Day is an international day established by the Food and Agriculture Organisation of the United Nations to recognize the importance of milk as a global food.
In support of this celebration, Cowbell Evaporated milk, through its Sooo Creamy, Sooo Gooood” campaign, carried out a consumer sampling drive, spicing it up with different consumer engagement activities which started from the Promasidor Nigeria (PNG) Head Office and moved into the streets of Lagos.
The biggest highlight was the partnership between the brand and Adunni Ade, a Nigerian-American Actress and a social media celebrity influencer who celebrated a breakfast party with staff of PNG at the office in the morning of 1 June and shared instant pictures online and in real-time. Staff relished the moment as it was a great start of the month for everyone.
This exciting event was extended into the streets of Lagos, as Adunni Ade, who was dressed in a unique Cowbell Evap branded Cowgirl outfit, went all out to personally serve consumers with cups of Sooo Creamy, Sooo Gooood parfaits, smoothies, and milkshakes all made with Cowbell Evaporated Milk. The Lagos atmosphere was filled with smiles from consumers as they expected the celebrity influencer to spend more time in the streets.