World Milk Day Celebration with Cowbell Evap
In the spirit of World Milk Day celebration, on 1 June, Cowbell Evap deployed a specially designed experience truck and took the lead to drive an aggressive direct-to-consumer sampling and brand awareness campaign within Lagos.
The roadshow activation ended with an ambient branded set-up at Justrite Stores in Dopemu, where shoppers were welcomed with a taste of the Cowbell Evap milk. Highlights of the activation included educating consumers on brand benefits, retail sales drives and free samples of Cowbell milk powder and Evaporated Milk. At the event, people also took part in games that earned them branded gift items.