Sunvita experience train hits the road
The SunVita experience train kicked off Monday 15th April 2019 in open markets and neighbourhoods across Lagos and Ibadan with brand education, sampling and consumer engagement.
Consumers were educated on the unique benefits of SunVita as a healthy family cereal fortified with Nutri-V, a unique blend of zinc, calcium, iron and vitamins, which helps children grow smarter and stronger, so that they can function at their very best every day.
During the activations, consumers had the opportunity of experiencing SunVita’s unique taste in the relaxed ambiance of a mobile dining setting. Feedback from consumers has been positive on the taste of SunVita.
Consumers were also entertained with music and were rewarded with branded items for participating in the brand activities.